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The showrooming phenomenon - threat, opportunity or challenge in multi-channel retailing?

submitted by Patricia Jennifer Schneider, M.A
Wuppertal, June 2020
Online Monograph, Academic Publication, Electronic Resource - 1 Online-Ressource ( XXIII, 96 Seiten) : Illustrationen

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Title:
The showrooming phenomenon - threat, opportunity or challenge in multi-channel retailing?
Statement of Responsibility: submitted by Patricia Jennifer Schneider, M.A
Author / Contributor: Schneider, Patricia Jennifer
Corporate body: Bergische Universität Wuppertal
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Publication: Wuppertal, June 2020
Media Type: Monograph, Academic Publication
Carrier Type: Electronic Resource
Pagination: 1 Online-Ressource ( XXIII, 96 Seiten) : Illustrationen
DOI: 10.25926/3b8y-rr98
Additional details:
  • Online-Ressource [Kann nicht per Fernleihe bestellt werden!]
  • Dissertation, Bergische Universitä Wuppertal, 2020
  • Anmerkung zu Zugriffsbeschränkungen: Open Access (Unrestricted online access)
  • hbz Verbund-ID: HT021124593

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