BIBLIOGRAPHY.
In: Gazette: International Journal for Communication Studies, Jg. 23 (1977-12-01), Heft 4, S. 261-277
academicJournal
Zugriff:
A bibliography on the subject of mass media and advertising is presented which includes the book "The Publicity Process," edited by D. L. Lendt and the articles "War: FTC vs. advertisers," by B. Fohr, and "The portable friend: peer group membership and radio usage," by J. R. Dominick.
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BIBLIOGRAPHY.
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Zeitschrift: | Gazette: International Journal for Communication Studies, Jg. 23 (1977-12-01), Heft 4, S. 261-277 |
Veröffentlichung: | 1977 |
Medientyp: | academicJournal |
ISSN: | 0016-5492 (print) |
DOI: | 10.1177/001654927702300406 |
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