Craving better health? Influence of socio-political conformity and health consciousness on goal-directed rural-eco tourism.
In: Journal of Travel & Tourism Marketing, Jg. 38 (2021-07-01), Heft 5, S. 511-526
academicJournal
Zugriff:
Health is an ultimate goal that people continue to pursue through various means including traveling. This study draws on three theoretical strands – goal-directed behavior, normative social influence, and the theory of fantasy realization – to synthesize a framework that takes personal (i.e. health consciousness) and socio-political forces (i.e. social and political conformity) as impetuses to tourists' health goal pursuit through rural-eco travel opportunities. The current inquiry takes a quantitative approach with data driven from rural-eco sites to project how conformity and health consciousness could jointly influence tourists' health-directed travel desire through changes in their attitudes, subjective norm, and perceived behavioral control. [ABSTRACT FROM AUTHOR]
Titel: |
Craving better health? Influence of socio-political conformity and health consciousness on goal-directed rural-eco tourism.
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Autor/in / Beteiligte Person: | Zhang, Yuangang ; Wong, Ip ; Anthony, Kin ; Duan, Xialei ; Chen, Yun Victoria |
Zeitschrift: | Journal of Travel & Tourism Marketing, Jg. 38 (2021-07-01), Heft 5, S. 511-526 |
Veröffentlichung: | 2021 |
Medientyp: | academicJournal |
ISSN: | 1054-8408 (print) |
DOI: | 10.1080/10548408.2021.1952149 |
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